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Neogard

Introduction

Neogard is a high performing manufacturing company that produces coatings solutions for roofing, waterproofing, flooring, and walls. In the 1990’s Neogard was faced with a problem in the sprayed polyurethane foam (SPF) roofing industry. The company was embedded into an industry where manufacturers and contractors sold products to clients based on warranties that did not protect or minimize the client's risk. SPF roofing performance was very unpredictable. Clients were buying roofing systems which had no proven performance and warranties that included disclaimers or exclusions, making the assurances difficult to enforce. Although Neogard knew its product could out-perform their competition, they did not have any documented proof that would differentiate the company.

The Problem Neogard Faced

  1. How could they distinguish themselves from other manufacturers with lower cost, yet lower performing, products?
  2. How could they protect themselves from working with low performing contractors who do not act in the best interest of their manufacturing company or the clients of the company?
  3. How could a manufacturer of high performing systems sustain itself in a low priced marketplace?

The Solution

Neogard's risk of non-performance and high costs was drastically minimized by implementing the following best value concepts of the PBSRG. Thus, the Alpha Roof Rating System was developed.

  1. Contractors are measured in terms of performance.
  2. Client transfers the risk, control, and accountability to the contractor, who is truly the expert.
  3. The contractor and manufacturer identify to the client the technical scope of the project as a part of their pre-planning.
  4. Contractors create risk management plan to manage and minimize the risk they do not control.
  5. Contractors utilize a weekly risk report to document deviations from the installation plan. This report is used during installation and after, for the duration of the warranty period.